To me, I consider every supporter of Haven & Florin as a friend. What do we do for our friends? We get them gifts in times of celebration. I want to create a similar experience for the friends of Haven & Florin. When you buy a bag, I want it to be unforgettable and I want us to celebrate all the new adventures you'll embark on with your new travel companion.
This past month I was lucky enough to meet an awesome group of talented creatives called FRIENDSHIP CLUB (FSC) through my close friend and local DJ, SOOSH*E. I have nothing but the best things to say about FSC! From start to finish, their passion, creativity, and optimism is evident and contagious. Normally, I would dread planning a large project like this but not this time, I honestly looked forward to being around their company and energy. It's rare to find people like this, especially a group of them, so when you do, make sure you cherish it.
For as long as I can remember, air mesh was marketed on every backpack at the stores as a miracle fabric that's embedded with game-changing technology to help our backs breathe to avoid those embarrassing sweat marks on clothing. Through all the marketing, it became the standard feature that all bags MUST have otherwise it's deemed "sub-par" or "cheap" by consumers. I was that consumer. I always made sure every bag I bought had air mesh. When I was designing my bags, I made sure every prototype I made had air mesh. Every new bag company talked about utilizing air mesh. Air mesh was everywhere. That's when it hit me—there hasn't been a single warm day when air mesh actually worked for me.
I'm a huge fan of behind the scenes posts on brand blogs because I like being able to follow their story and see it grow -- most importantly, I like to know that there's real people behind the brand. Recently, I've been asked by a bunch of people to do this as well because they find it fascinating whenever I talk to them about the countless little things I'm doing to get this company up and going. For example, my friends want me to write a post on what it's like working a full-time day job and then spending another 8 hours on Haven & Florin everyday.